BLEISURE TRAVEL - By Prof Priya Sawarkar

                                             BLEISURE TRAVEL - By Prof. Priya Sawarkar

Bleisure travel is a term used to describe travel which combines elements of both business and leisure. It typically takes the form of business travellers extending the duration of their trip, in order to enjoy leisure activities, which may range from sightseeing and relaxation, through to hiking, visiting entertainment venues, or attending events.

A trip comprised of both business and leisure components may also be known as a ‘bizcation’ and travel of this kind has possible advantages for business travellers, their employers, and those in the travel industry.

The rise of bleisure travel has understandably led to those in the travel industry placing a focus on who the average bleisure tourist actually is. By better understanding who participates in bleisure travel, hotels, travel agencies, restaurants and others in the industry can target them more effectively with their offerings and promotional content.

For business travellers, the ideas of bleisure trips hold strong appeal for a number of key reasons. On a basic level, the combination of work and fun or personal activities helps to create a far better work/life balance. This tends to result in greater happiness, lower levels of stress and more of a sense that business trips are worthwhile.

In many cases, bleisure travel represents an ideal opportunity to save on the travel costs associated with a trip abroad. Crucially, this allows people who may otherwise be unable to enjoy a personal holiday to do so. They will also have more money to spend on leisure, because travel and accommodation costs are at least partially covered by their employer.

Many business travellers return to the same location repeatedly, or at least more than once. With this in mind, bleisure trips offer an opportunity for travellers to get to know the location and its culture better. This, in turn, can help to improve the quality of work done, while allowing more meaningful business relationships to be formed.

Finally, bleisure offers the possibility of business travel with a companion, such as a friend, partner or colleague. This can help to alleviate boredom, prevent feelings of isolation and assist with overall enjoyment of the trip.

The famous destinations for bleisure travel in India are Mumbai, Hyderabad, Chennai, Delhi, Pune , Hyderabad and Bangalore